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Re: Poor choice of Channels
I am not in the content division and don't have known contact with any negotiating team members but I can imagine that future Sky changes were considered but may have been too costly to include. Can you really image any company allowing a clause that they have to provide anything new they think of in the original price.
On the non-Sky owned content, maybe the providers are locked in to Sky (or partially so) and at some future date the extra content will become available to other providers.
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