Originally Posted by passingbat

Many people anticipated that Sky would launch a new channel after the sale. Such potential channels should have been covered in the sale agreement.

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VM were handing over more than just the content of the channels. They were giving Sky the chance to be the only service provider with content. Sky's only competitor that was both a service and content provider would be gone. That was worth a lot.

I think VM made a mistake by selling the channels; they should have kept them and built up the content. VM's plan was to rely on fast fibre BB, which was fine when they were the only ones providing it. But they didn't look ahead to when other providers would also have fast fibre BB and to the time now, where content is king.