Quote:
Originally Posted by Top banana
How can they cover for the future? Atlantic was launched after the sale no one could forsee what Sky did. They are masters at getting one up on VM.
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Many people anticipated that Sky would launch a new channel after the sale. Such potential channels should have been covered in the sale agreement.
---------- Post added at 22:32 ---------- Previous post was at 22:17 ----------
Quote:
Originally Posted by andy_m
What do people think living, livingit and challenge are actually worth? Its amazing what Virgin would have been able to get for these three channels had they only had decent negotiators! Seriously, they overachieved as it is.
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VM were handing over more than just the content of the channels. They were giving Sky the chance to be the only service provider with content. Sky's only competitor that was both a service
and content provider would be gone. That was worth a lot.
I think VM made a mistake by selling the channels; they should have kept them and built up the content. VM's plan was to rely on fast fibre BB, which was fine when they were the only ones providing it. But they didn't look ahead to when other providers would also have fast fibre BB and to the time now, where content is king.