Quote:
Originally Posted by andy_m
Well then obviously you do need Sky Atlantic. Personally I can wait.
---------- Post added at 21:48 ---------- Previous post was at 21:46 ----------
Its still not right to say Virgin don't have any content just because it isn't specifically what YOU are after, though.
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Content that is on VOD is different from content that you as a provider provide. VM can not use content they have licensed for VOD as a leverage to get something from Sky. And there lies the heart of the matter you can have 1000s of hours of VOD but of that is available all over the place it is hardly a deciding factor.
If VM had Bravo HD, Living HD, Virgin One HD then they may have been able to use that in a bargain to get access to Sky channels. Now it is a case of Sky setting a price and VM don't want to pay it then there is nothing they can do to counter offer.