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Re: General Sky TV Discussion
BSkyB told to withdraw misleading 'rent movies instantly' advert.
http://www.guardian.co.uk/media/2012...stant-ad-claim
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The advertising watchdog has told BSkyB to stop exaggerating the speed of its film download service, after rival BT complained its claim that it was "instant" was misleading.
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Quote:
The advertising watchdog was not swayed by BSkyB's argument.
It said that making a claim of "instant" indicated to consumers that they could watch a film "straightaway, or with no noticeable delay", when in fact Sky admitted that for some viewers with slower broadband connections the delay could be considerably longer.
"We considered that a delay of up to a minute for most customers (and longer for those with slower broadband connections) would not be in line with their reasonable expectations for an online movie service which was described as 'instant'," the ASA ruled. "We therefore considered that the ad had exaggerated the capabilities of the service and we concluded that it was likely to mislead."
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