[andy_m]

Its a dispute between ofcom and Sky following complaints from Virgin. Ofcom are the middle man, this is about a dispute between Sky and Virgin. Ironically, and the reason I suspect that this thread is full of "Sky fans", its a dispute that most Virgin customers don't care about-only a minority of one in ten even subscribe to the Sports channels, fewer still, I imagine would be prepared to pay for hd channels and the ratings for Atlantic, a channel available to 10 million households, are pathetic no matter how many times we're told that "there's some really good stuff on there". I'm glad Virgin aren't prepared to do a deal on these things, but I do wish they'd admit that this was the case-after all, not paying for channels that the majority of people don't want is not a "shortcoming", its good business sense. Virgin aren't Sky, it should stop trying to be.