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Old 09-08-2012, 10:19   #125
BenMcr
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Location: Manchester
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Re: Sky Sports pricing dispute: appeal ruling looms

Quote:
Originally Posted by LexDiamond View Post
But the evidence actually suggests VM don't always want to do business.
Depends what you mean by that.

I'm sure, if Virgin chucked enough money at Sky, they could have Sky Atlantic and Sports 3/4 HD. However VM always have to consider what any channel addition may do the cost of subscription, and whether it's worth doing.

Premier Sports is an example of where Virgin Media were quite happy to do business, just not on the terms the channel wanted due to them not thinking it was the best value way for the business and their customers.
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