[andy_m]

Somewhat surprised that the take up of Sky Sports is so low across the Virgin customer base. Somewhere between 10 and 12%. That can't just be because of price-the difference really isn't that great. I find it slightly surprising that ofcom think Sky's negotiations with several other companies have failed because of the other companies and not the common denominator-common sense tells you thats unlikely-but perhaps the reason why companies like Virgin haven't engaged fully, if that really is the case, is that there's no real incentive for them to do so because there really isn't the clamour for these channels that some would have you believe.