[BenMcr]

Originally Posted by LexDiamond

The FAQ doesn't actually say how the data will be used though.

Yes it does:

We and our content providers will use your postcode for reporting and/or analysis purposes and/or to provide Content-related services which may include additional and improved localisation services (such as local radio), beyond what can be provided through simply using your approximate geographic location. We and our content providers may also use your postcode to provide locally relevant advertising to you on your YouView device

and for Usage data:

YouView will use this data...to power services such as ‘Most Popular’ and ‘Recommendations’, for market analytics purposes, to provide anonymous and/or aggregated reports to content providers and/or other third parties and to optimise user journeys and more generally to improve the YouView Service.