[andy_m]

That's astonishing. My club have their very own ale, and run a beer festival in a marquee on the pitch during the close season. You don't have to drink to enjoy a match of football, but the atmosphere in the club bars is always good before kick off, it's an important revenue stream for a club that has had it's own fair share of financial difficulties and it certainly helps bring people in at a time when some would rather watch the big boys from the comfort of their living room. If Scottish football is combatting falling attendances then it has to compete with television on the basis of price and the customer experience.