[Chad]

Looks like they are over complicating things. Still if potential new Virgin customers get in now they won't be stung.

"Furthermore, any Sky TV users who subscribe after 6pm on July 14th will be charged a late booking surcharge which will increase based on demand."

That is just mental. SKY customers who leave it to the last minute will be charged £10.00 registration fee + £10.00 subscription fee plus an extra late booking fee. If people are leaving it too late they could end up paying about £25.00!