[andy_m]

The "Sky Atlantic is exclusive to Sky customers" was very noticeable-I'm inclined to agree, it's not coming anytime soon. I think the simple fact is that increasing the exposure to another 4 m probably wouldn't bring the supposed benefits in increased advertising revenue that some seem to think since, taking the current viewing figures as a representative sample, opening it up to Virgin would only likely add relatively few actual viewers. It's worth more to Sky as a usp than as a commodity.