Cable Forum - View Single Post - TiVo Will Virginmedia ever match Sky's channel line up?

20-06-2012, 11:04

Been reading the posts here and I don't think a lot of people are bothered about content. Saw this note somewhere which is interesting, when you add Ireland in I think the penetration is about 50/50.

If you look at both companies q1 results you will see the following. VM 4.8 million customers from the 12 million homes they pass, Sky 10.5 million customers from the 25 million homes that thay could serve.

Therefore VM has 40% penetration into possible homes that they pass and Sky have 42% penetration into the homes they could serve.

Now remembering that VM are competing directly with Sky/BT/Talk Talk etc in those12 milliom homes compared to Sky who do not have competion from Virgin (but do from BT, Talk Talk) etc in 13 million of the 25 million homes that they could serve it sort of blows your argument out of the water.

20-06-2012, 11:04	#86
Mr Banana Guest Posts: n/a	Re: Will Virginmedia ever match Sky's channel line up? Been reading the posts here and I don't think a lot of people are bothered about content. Saw this note somewhere which is interesting, when you add Ireland in I think the penetration is about 50/50. If you look at both companies q1 results you will see the following. VM 4.8 million customers from the 12 million homes they pass, Sky 10.5 million customers from the 25 million homes that thay could serve. Therefore VM has 40% penetration into possible homes that they pass and Sky have 42% penetration into the homes they could serve. Now remembering that VM are competing directly with Sky/BT/Talk Talk etc in those12 milliom homes compared to Sky who do not have competion from Virgin (but do from BT, Talk Talk) etc in 13 million of the 25 million homes that they could serve it sort of blows your argument out of the water.