Quote:
Originally Posted by jtaylor06
I'm presuming that if EE do buy Virgin Media, they will keep the branding intact since it's already established, especially with TiVo?
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Not necessarily. New owners may not wish to be associated with Richard Branson and pay him money for the Virgin moniker. So, Orange Cable may be on the horizon, or Everything Everywhere but not not quite everywhere!
Emel. thanks for highlighting that article. I have always thought and said so on this forum that cable mergers aren't yet over in this country. I would also expect any new company to try and nab ITV too if it all goes ahead, but very early days yet.
---------- Post added at 23:35 ---------- Previous post was at 23:29 ----------
Quote:
Originally Posted by Helix
Its hard to say what they would do with the brand, they want to be able to cross sell TV, Phone, Broadband and Mobile like Virgin do now but it depends if they see Virgin Mobile as big enough for a brand for the mobile side of things.
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Branding aside (I personally don't think the Virgin brand is that important), Virgin mobile is tiny and totally irrelevant especially if this new company keeps hold of the orange and T-mobile networks. And of course Virgin mobile doesn't have a network of its own but piggyback's off T-mobile's.