http://www.digitalspy.co.uk/media/ne...e-tv-deal.html
"Alongside driving up satellite TV subscriptions, Sky also intends to unlock more revenues from the Premier League rights by making the coverage available on a
pay-as-you-view basis via its new NOW TV service.
The internet-delivered offering will launch later in the year, as part of Sky's strategy to monetise its expensively acquired content among people who do not want pay-TV."
That to me sounds like SKY will be offering Premiership football on a PPV basis. Couldn't BT do the same with the rights for the games they've landed? Offer the games on a linear basis on their own platform but PPV on SKY, Virgin and Freeview?