[denphone]

Originally Posted by Chad

Crazy I know however that's how Setanta started with their SPL coverage, and people up here in Scotland snapped it up. I'll see if I can find Setanta's old advertising campaign from back in 2004.

Here is an interesting article from the Guardian 18 months after the SPL deal:

http://www.guardian.co.uk/sport/2005...ball.newsstory

At this point Setanta is still not a seven-days-a-week channel yet now manages to charge £14.00 per month subscription. According to the article only 70,000 took up the SPL season ticket package in it's launch year. At the point of the article being written, 18 months after the launch of Setanta, they have added the Dutch, French, German and Italian premier leagues rights too.

So BT launching with only 38 live English games per season, and nothing else, might not be too far fetched.

Yes a interesting read Chad but as we all know Setanta's business model was flawed from the start and BT will have to make sure they don't overplay their hand because if they do they might find that it might backfire on them quite considerably and as a Virgin customer one hopes it is added to the XL pack as one this in turn will help both BT and Virgin in the long run.