Quote:
Originally Posted by denphone
What £100 for just 38 matches.  |
Crazy I know however that's how Setanta started with their SPL coverage, and people up here in Scotland snapped it up. I'll see if I can find Setanta's old advertising campaign from back in 2004.
Here is an interesting article from the Guardian 18 months after the SPL deal:
http://www.guardian.co.uk/sport/2005...ball.newsstory
At this point Setanta is still not a seven-days-a-week channel yet now manages to charge £14.00 per month subscription. According to the article only 70,000 took up the SPL season ticket package in it's launch year. At the point of the article being written, 18 months after the launch of Setanta, they have added the Dutch, French, German and Italian premier leagues rights too.
So BT launching with only 38 live English games per season, and nothing else, might not be too far fetched.