[denphone]

Originally Posted by Chad

How desperate are people to see the 38 Premiership games that BT will be showing? 18 of them will be of a top quality, as BT will have first pick of the fixtures, however the other 20 could easily be Wigan Vs. Stoke or West Brom Vs. QPR, no offence meant to fans of these clubs. Alternatively say you're a Norwich City fan or a Swansea fan, how often do you think your team will feature live as part of the 38 games? Maybe once, twice if you are lucky.

Seems BT are in the same position as Setanta Sports back in 2004 when Setanta landed their first football TV deal with the SPL to show 38 games per season:

http://news.bbc.co.uk/sport1/hi/foot...em/3489216.stm

SPL football was the only live coverage of football Setanta had. They had 2 separate subscription models. You could subscribe to all 38 games by buying a "season ticket" for £99.99 or alternatively pay £6.00 per game on a PPV basis. I remember buying all 4 Old Firm games. You had to phone Setanta with your debit card and they would sell you a pin number. You had 5 minutes to enter the pin number through your TV remote to access the game.

Would people be interested in buying a £99.99 "season ticket" with BT?

What £100 for just 38 matches.