Interesting article from the Daily Snail saying BT were close to winning more rights and as they were toe to toe with Sky for every package.
http://www.dailymail.co.uk/sport/foo...-hit-list.html
Inside Sport can reveal that BT 'bid the house', according to one source, to go 'toe to toe' with BSkyB for most of the seven packages of rights available.
Read more:
http://www.dailymail.co.uk/sport/foo...#ixzz1y2W0NKAs