Quote:
Originally Posted by HDFootyMan
Bear in mind that this will increase subscriptions to BT's broadband service, when bundled with a phone and TV service. They won't need to add that many viewers to their TV service to break even. They have 750,000 BT Vision customers. Sell more bundles and they may only need 820,000 (according to DS Forum speculation) to break even.
This is all about making their triple-play bundles more attractive. Many thought that Sky overpaid for EPL back in 92, look at them now.
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That is a great point and at the time Sky had hardly any customers and most though it could never pay off.