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Re: Coming Soon to Virgin TV (2012) Vol. 2.
Because the platforms aren't available to everyone. BT can buy the rights, but their fibre optic product isn't available to everybody. Part of regulating the sale of the rights has to be to ensure fairness for the end user/ consumer. In general, I agree, BT have stumped up the cash and have the right to benefit from the return their investment brings, but a way has to be found to allow everybody to access the product, otherwise all that's happened is prices for everybody are raised to pay for a product only available to since.
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