Quote:
Originally Posted by Telly Bear
Depending how BT market their new football channel I see VM becoming a sorry 3rd by the time this rights deal is over in 2016. You have to feel for VM they're getting it from all angles. BT Infinity equal or better, Sky TV better, I do wonder where Virgins future is going.
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VM will without doubt need to up their game in light of this deal as BT could become a serious alternative in the pay TV market. However this could also work out pretty well for VM as there is no doubt that BT will want VM to carry their channel so will have access to this.
Sky won't really want a third major player in the pay TV market and may actually do another of their sneaky tricks by allowing VM access to Sky Atlantic, Sky Sports 3, 4, F1 & News in HD, etc. Thus in effect increaing Sky's advertising revenue and at the same time making VM the second most attractive option after themselves in terms of content in the hope that they can wipe out the potential competition from BT Vision.
It'll be an interesting time ahead following today's deal.