Quote:
Originally Posted by Telly Bear
Depending how BT market their new football channel I see VM becoming a sorry 3rd by the time this rights deal is over in 2016. You have to feel for VM they're getting it from all angles. BT Infinity equal or better, Sky TV better, I do wonder where Virgins future is going.
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You say that as a Sky subscriber, Telly Bear, and clearly you have your reasons for wanting such a scenario to play out.
I don't see things that way at all. Virgin Media is in the middle of educating its customers to see TV in a different way, not relying so heavily on linear channels. There will be more VOD and video streaming in the future. Our content will probably be far superior to Sky's, who will continue to promote the sheer number of linear channels it has to disguise the poor quality of its content.
BT will be bouyed up by their success at getting football rights. Don't be surprised if you find that they get more into content in the future and start giving Sky a run for its money, although it seems to be heavily reliant on VOD at the moment, which I do not see as a bad thing. I look forward to seeing new BT options on my VOD selections in the future. This will be better value programming than Sky will ever provide.