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Originally Posted by Superblade7
I'm sure they'd like to draw more customers but you have to remember that both Sky and VM have well established platforms with lots of additional features like TiVo, HD channels access to all Sky Sports & Movies channels and so on.
BT Vision is a glorified freeview box with far less content than either Sky or Virgin and I can't really see the offer of 38 Premier League games making many subscribers switch from Sky or VM but they may encourage new subscribers to join.
Maybe in the future when more homes get BT Infinity and more people adopt Internet TV then maybe they will have a bigger draw but whilst the vast majority continue to use linear channels then Sky will always be king with VM second and BT a fair way behind.
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Depending how BT market their new football channel I see VM becoming a sorry 3rd by the time this rights deal is over in 2016. You have to feel for VM they're getting it from all angles. BT Infinity equal or better, Sky TV better, I do wonder where Virgins future is going.