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Originally Posted by HDFootyMan
But surely BT would make more money converting those VM customers to BT customers? ESPN had no such concerns. EPL footy is a great draw for Pay-TV customers (just ask Sky).
I can see triple-play bundles from BT with cheaper EPL Football (and faster fibre-optic broadband) as a key component.
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I'm sure they'd like to draw more customers but you have to remember that both Sky and VM have well established platforms with lots of additional features like TiVo, HD channels access to all Sky Sports & Movies channels and so on.
BT Vision is a glorified freeview box with far less content than either Sky or Virgin and I can't really see the offer of 38 Premier League games making many subscribers switch from Sky or VM but they may encourage new subscribers to join.
Maybe in the future when more homes get BT Infinity and more people adopt Internet TV then maybe they will have a bigger draw but whilst the vast majority continue to use linear channels then Sky will always be king with VM second and BT a fair way behind.