Quote:
Originally Posted by denphone
No it is more likely that Sky have massively paid over the odds for some type of fixed term exclusive deal.
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Nope, disagree. Virgin have no interest in tv content. Hence selling their channels. If virgin can get it cheap, they will buy, else they will just not play ball. ITV are in it for the business, this is additional for them, so rightly they don't want to give it away.