Sky Atlantic set to almost double spend on UK content by 2014
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Sky Atlantic is aiming to spend half its budget on original commissions by the end of 2014, moving from the current figure of around 30%, as part of BSkyB's pledge to increase investment on UK content across all of its channels to £600m.
Naomi Gibney, the acting director of Sky Atlantic, said on Thursday that the plan is to have 50% of the channel's schedule original commissions, with the majority almost certain to come from UK producers and using British talent.
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