[andy_m]

Whilst in no way begrudging people who want to the opportunity to watch content in 3D, won't you soon get bored of watching something you don't enjoy - in this case tennis - solely because it's in 3D?

Or, is it actually the case that 3D is giving people a way to enjoy something they don't like in other formats?

Is it a gimmick, or is it a really important way of opening up certain things to a new audience. Before I read Jodash's post I'd have said the latter. If you're watching a sport you don't enjoy because of the format it's displayed in then I'm no longer sure.