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Chad · 15-05-2012, 13:01

I saw something the other night that I couldn't believe. You may have seen this yourself.

There is an advert currently running for The Discovery Channel which features clips from a programme featuring Freddy Flintoff. I've seen this advert on SKY 1, SKY Sports and Channel 4.

What surprises me is at the end it turns out the advert isn't for The Discovery Channel, it's actually an advert for SKY advising that the Discovery Channel is available on SKY channel 520. There is no mention of the Discovery Channel being available on Virgin or Smallworld. The advert leaves the impression that SKY is the only place to watch the Discovery Channel.

That seems fairly underhand and devious, or at the very least a bit misleading. How can SKY advertise channels on their platform in such a way that viewers of the advert are of the impression no other TV platform provides the channel?

15-05-2012, 13:01	#18
Chad cf.mega poster Join Date: Jan 2010 Location: Edinburgh Services: SKY Family, SKY Broadband Unlimited, YouView, Netflix, Amazon Instant Video, Boxnation Posts: 5,137	Re: Underhand devious Sky I saw something the other night that I couldn't believe. You may have seen this yourself. There is an advert currently running for The Discovery Channel which features clips from a programme featuring Freddy Flintoff. I've seen this advert on SKY 1, SKY Sports and Channel 4. What surprises me is at the end it turns out the advert isn't for The Discovery Channel, it's actually an advert for SKY advising that the Discovery Channel is available on SKY channel 520. There is no mention of the Discovery Channel being available on Virgin or Smallworld. The advert leaves the impression that SKY is the only place to watch the Discovery Channel. That seems fairly underhand and devious, or at the very least a bit misleading. How can SKY advertise channels on their platform in such a way that viewers of the advert are of the impression no other TV platform provides the channel?