02-05-2012, 16:27
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#850
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Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,669
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Re: General Sky TV Discussion
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Originally Posted by muppetman11
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Thats no surprise as Sky have been using a large amount of discounting to keep customers.
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Analysts at Bank of America Merrill Lynch said that ARPU should have increased by £34 given increased number of products that BSkyB has sold to its customers.
BAML said that this implied "spin down" – meaning customers looking to take cheaper packages – and discounting by BSkyB to retain customers.
Darroch rejected the idea that customers were shying away from pricey TV packages, although he did admit that there was less viewing of pay-per-content such as Sky Movies premieres year-on-year.
He said the market was promotional, meaning that Sky was having to offer cheaper introductory offers to snare customers, and added that over a three- or four-year period, the company's ARPU growth was fine
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In the first quarter of the year BSkyB added just 15,000 TV customers in the first quarter
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http://virgintivo.blogspot.co.uk/view/sidebar
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The 1st quarter results of 2012 are in for Virgin Media, and the TiVoizlation of the Digital Cable Network continues, with 677,000 subscriptions to TiVo, up by 242,000 from the previous quarter. 18% of Virgin's TV customer base now has TiVo, and that number will only increase thanks to the new Collections packs which all feature TiVo.
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“The only lesson you can learn from history is that it repeats itself”
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