[denphone]

Sky Movies says LoveFilm and Netflix have changed market dramatically.

http://www.guardian.co.uk/media/2012...vefilm-netflix

The UK pay-TV market for films has changed dramatically since Ofcom began its inquiry into BSkyB's dominance of the sector in 2010, a senior Sky Movies executive has said.

Simon Rexworthy, the Sky Movies controller of acquisitions and on demand, co-hosting a London event to publicise expansion and investment plans on Friday, noted that VOD operators such as LoveFilm and Netflix had changed the market and "deliberately set out to be rivals", seeing Sky as competition.

Also on Friday, Ofcom made a further submission to the Competition Commission warning it not to overestimate the importance of the challengers, or their access to first run VOD pay rights from the main US studios.

Sky Movies used the event to demonstrate its widening availability to any UK user, giving more details of plans for its new internet TV service. Now TV, which will this year, will provide instant access to a range of Sky content, including hundreds of Sky Movies.

The new service will be available to anyone in the UK with a broadband connection, and not dependent on a Sky TV subscription.

Ian Lewis, the director of Sky Movies, also said that the company would be making a substantial investment in five or six family-friendly films a year, including animation, the first launching in 2013.