20-04-2012, 11:35
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#334
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Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,742
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Re: Coming Soon to Virgin TV (2012) Vol. 2.
London Marathon staying on BBC through to 2018.
http://www.digitalspy.co.uk/media/ne...h-to-2018.html
Quote:
The BBC and the London Marathon have announced a deal that will see the annual showpiece event remain on the BBC through to 2018.
Under the new agreement, the BBC will continue as the exclusive UK broadcaster of the London Marathon on TV, radio, the internet, mobile and BBC iPlayer.
The marathon has aired on the BBC since it started on 1981, and despite recently losing other sporting events, the corporation has ensured that it retains the rights to the sporting celebration.
The deal also comes ahead of live coverage of the 2012 Virgin London Marathon, which starts at 8.30am on April 22 on BBC television, Radio 5 Live and online.
BBC director sport Barbara Slater, who has had to cope with a 15% cut in the corporation's budget for sports rights under an efficiency drive, said that the marathon is a "key part of BBC Sport's calendar".
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