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Re: How should Virgin offer the Olympics to their customers?
But in order to provide linear channels for Sky, they have to be carried via satellite - which means they are not exclusive to Sky even if Sky wanted them to be because anyone can point DVB-S compatible kit at the satellite that covers the UK and get BBC channels (seperate to any EPG data). So there was then no additional cost to the BBC to open them up to other providers, and it also complied with their 'non-exclusive' remit
Virgin can distribute channels via fibre link, meaning they wouldn't be available to any other platform
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