Quote:
Originally Posted by mertle
http://www.upxsuccess.com/leadership...d_branson.html
This comes from article on strategic decision making virgin group brand.
I have no doubt the initial sponsorship is very much inline with richard branson thinking of his branding of his company.
He has spent millions on all sorts of crazy stunts to get his virgin brand known to the world and set up image caring company.
Whether he now takes major decisions now is debatable I will accept but it needs to get widespread coverage.
Bad press Virgin Group gets he will intervene and reverse the decision if he honest as the image he shown.
Hopefully air ambulance will do this to get the situation highlighted not just to shame virgin group but find new sponsors.
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Why shame the Virgin Group ? it's a decision they may or may not have made ,either way it is a decision that hundreds of companies make every day ,by your logic every company that doesn't sponsor charities etc should be shamed .You are being pathetic and totally overreacting to something that even the OP has acknowledged may not be happening