Cable Forum - View Single Post - Virgin to terminate London Air Ambulance sponsorship??

mertle · 11-04-2012, 16:49

http://www.upxsuccess.com/leadership...d_branson.html

This comes from article on strategic decision making virgin group brand.

I have no doubt the initial sponsorship is very much inline with richard branson thinking of his branding of his company.

He has spent millions on all sorts of crazy stunts to get his virgin brand known to the world and set up image caring company.

Whether he now takes major decisions now is debatable I will accept but it needs to get widespread coverage.

Bad press Virgin Group gets he will intervene and reverse the decision if he honest as the image he shown.

Hopefully air ambulance will do this to get the situation highlighted not just to shame virgin group but find new sponsors.

11-04-2012, 16:49	#12
mertle Inactive Join Date: Feb 2004 Posts: 2,134	Re: Virgin to terminate London Air Ambulance sponsorship?? http://www.upxsuccess.com/leadership...d_branson.html This comes from article on strategic decision making virgin group brand. I have no doubt the initial sponsorship is very much inline with richard branson thinking of his branding of his company. He has spent millions on all sorts of crazy stunts to get his virgin brand known to the world and set up image caring company. Whether he now takes major decisions now is debatable I will accept but it needs to get widespread coverage. Bad press Virgin Group gets he will intervene and reverse the decision if he honest as the image he shown. Hopefully air ambulance will do this to get the situation highlighted not just to shame virgin group but find new sponsors.