|
Re: General Sky TV Discussion
http://www.guardian.co.uk/tv-and-rad...ad-for-mad-men
Quote:
Publicity surrounding the fifth season of Mad Men, the first to air on Sky Atlantic, promised surprises and unexpected figures. And Tuesday night's episode certainly delivered them: admirers of the series will do an amazed double-take at overnight figures that show only 47,000 viewers tuned in. This level of audience is associated with extreme niche arts, religion or politics programmes rather than a drama that was previewed in almost every available editorial or advertising forum – including this one – in the months leading up to its return.
Apart from the irony of a show about commercial salesmen being the subject of a failed mass-marketing campaign, this startling decline in the membership of the Don Draper fan club reveals two interesting truths about television.
|
To say these are dismal figures are a understatement and perhaps its time for Sky to make this channel available to a extra 4 million viewers. 
__________________
“The only lesson you can learn from history is that it repeats itself”
|