Quote:
Originally Posted by Rillington
It's worth recalling how Sky managed to get its entire customer base to scrap analogue and get digital in just a few short years. They did two things. One was to make it almost free to upgrade (IIRC you just paid for installation) and the other was to slowly run down the analogue service by removing channels from Sky analogue a few at a time. It worked for Sky so why wouldn't it work for VM regarding getting everyone using Tivo?
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Very true. The only difference will be Virgin have more competition now than SKY had back in the analogue days. What will current non-TiVo Virgin customers find more appealing as virgin try to squeeze them onto TiVo? A new PVR from Virgin or an ever growing HD and SD channel line-up from SKY including innovative ways to watch programming at home and on the go. You've also got YouView just around the corner and Freesat due to offer Iplayer, ITV Player, 4 OD and 5 On Demand.