Given that the government seems to think everyone requires their help on this issue and because it really isn't just another way of generating cash for the exchequer, why not green light the ID Card instead?
The fact of the matter is that the only people in society this price rise solution will affect, are those with less disposable income.
If we're all to be targeted by their concern on this issue, having a card containing information that's required at the point of sale would target everyone equally, and be far more effective than this nonsense.
The card could contain information relating to whether you've been convicted of alcohol related crimes (The courts could black list your ability to purchase from legal sources) or are on an alcohol rehabilitation type program.
Obviously the card can be circumvented by those willing to do so (but then, so can the proposed measures) but it would at least be targeting all binge drinkers, not just the poorer ones.
By the way.. I rarely drink alcohol, so whatever happens, it won't be hurting my pocket
