Quote:
Originally Posted by Tim Deegan
You have never used Easyjet, so how do you know?
Easyjet do what they are designed to do very well indeed, and make big profits from doing so. They are a completely different type of airline to BA.
BA on the other hand have been lowering their standards (according to many users), are overcharging, and are making big losses.
The way for BA to compete is to concentrate on their profitable business customer routes. And then either shut down their none profitable routes, or make them profitable by operating more like Easyjet, and lowering their prices.
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You cannot deny that even Easyjet cannot provide the same service as a full service airlines
If I was running BA/Easyjet, I would provide both services on the same routes, but with far more Easyjet services on those routes and less BA services (more do want Easyjet rather than BA), os it could work for both airlines. I will also improve BA's standards and retain Easyjet's standards
In other words, it will be like Qantas/Jetstar (where I would also be looking for BA to merge with)