Sky could offer pay-as-you-go OTT
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BSkyB’s planned over-the-top, Internet-delivered TV service – scheduled for launch in the first half of 2012 – could see a new pay-per-view and pay-as-you-go approach.
Since its launch in analogue DTH days, Sky’s business model has been based on monthly subscriptions on a contract basis, but according to Andrew Griffith, Chief Financial Officer at BSkyB, OTT platforms facilitate different payment models.
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http://advanced-television.com/index...as-you-go-ott/