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Old 28-02-2012, 17:06   #180
Chris
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Re: Will you buy The Sun on Sunday?

Quote:
Originally Posted by Damien View Post
My local paper always has exclusives about a school that raised money with a bake sale, or pictures of local politicians with a spade. Not sure if they would ever stop the presses with a big story.
That's because there's a difference between a local free-sheet and a paid-for regional title. Mine was the latter. There are still quite a few paid-for weeklies about, but the huge number of free-sheets in circulation tends to give the category 'weekly' a bad name. A free-sheet exists to sell adverts and the editorial content is the minimum necessary to encourage people to read it and therefore justify the advertising rates. A paid-for weekly is as much a part of the UK's regional news industry as any other and in an area where it competes with other paid-for titles, especially where that competition is a daily paper, (as mine did, still does in fact) the editorial exclusives are of a rather better quality.
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