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Old 18-02-2012, 19:14   #1389
Chris
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Re: [Update] The News Corp scandal

Quote:
Originally Posted by Tim Deegan View Post
I know it had different staff, but I think you are missing my point. The Sun is a Monday to Saturday gutter press tabloid. The News of the World was News International's Sunday edition gutter press tabloid. All the Sunday edition of the Sun will be doing is filling that void, with a similar stayle paper.

---------- Post added at 18:37 ---------- Previous post was at 18:36 ----------



I wish I could have put it as simple as that
Don't be beguiled by simplicity. The editorial priorities of the News of the World were quite different to those of the Sun and those differences are absolutely crucial to the kind of impact the Sun on Sunday is likely to make in its target market.

On that point, "Gutter press" is simply a perjorative term for the market segment it occupied. It does not follow that two "gutter press" products made by the same company are essentially the same product.
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