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Originally Posted by MrB
It wasn't only Neil who mentioned the £5 per month fee - one of the other presenters further down also talked about increasing to £5 per month, costing them £3 cost per month (in the spirit of highlighting that the new pricing would increase income). They also drew attention to the fact they had done research and the price rises would not lead to excessive churn. If you can be bothered it is an interesting read.
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Would point out that's not what they said:
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Then in addition, every single month, customers will now pay us GBP 5, and we're paying out GBP 3 a month for that TiVo service, over and above what they would pay for the package if they just had a standard DVR
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We've talked about pricing and how it's underpinned product and value differentiation. We're increasing our overall prices by 5%, and TiVo Premium is moving to GBP 5 immediately
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To me they are talking about the increase to £5 TiVo fee from end of the month - which is why they use words like 'now' and 'immediately'