[Chad]

Has anyone who didn't previously have ESPN added it to their package on the back of the free month? I noticed their viewing figures on BARB aren't that fantastic in January, even though the channel was free to 3.7 millions Virgin customers during this period.

02nd Jan to 08th Jan - 392,000
09th Jan to 15th Jan - 644,000
16th Jan to 22nd Jan - 516,000

Surprisingly the viewing figures aren't massively better than this time last year when the channel wasn't being served up free.

03rd Jan to 09th Jan - 402,000
10th Jan to 16th Jan - 356,000
17th Jan to 23rd Jan - 405,000

Are ESPN struggling for subscribers? I wonder how many of their viewers are from people getting the channel for free from Virgin on XL package, Smallword Ultimate HD package, BT Vision TV unlimited etc....

I wonder how long these "SKY Sports add on channels" can last. Rumours are rife that BoxNation might not even see 2013.