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RichardCoulter · 23-01-2012, 19:37

I would imagine that Sir Branson put money INTO the company and allowed them to use the brand name in return for his shares, so without his involvement there would be even LESS capital in the business.

In return, VM received a cash injection and a chance to ditch the tarnished brand that was NTL, in favour of a more respected and trusted brand.

I do know that he insisted on various changes before he allowed this, particularly to improve the appalling customer service.

23-01-2012, 19:37	#238
RichardCoulter cf.mega poster Join Date: Jan 2008 Posts: 10,791	Re: Virgin Media Closing Albert Dock I would imagine that Sir Branson put money INTO the company and allowed them to use the brand name in return for his shares, so without his involvement there would be even LESS capital in the business. In return, VM received a cash injection and a chance to ditch the tarnished brand that was NTL, in favour of a more respected and trusted brand. I do know that he insisted on various changes before he allowed this, particularly to improve the appalling customer service.