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Re: Football Season 2011/12
http://www.telegraph.co.uk/sport/foo...didas-row.html
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Liverpool announce new £150m kit deal after Adidas row
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The five-time European champions will receive £150m over six years from Boston-based Warrior following the agreement, which sees Liverpool stand second only to Barcelona - who have a £26.3m deal with Nike - in the lucrative kit sponsorship market.
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Although Manchester United are expected to secure a world record £600m-plus kit deal before their current £23.5m agreement with Nike expires in 2015, Liverpool’s success in clinching such a lucrative deal with Warrior highlights the untapped commercial value of the Merseyside club, whose earnings from Adidas were just £12m-a-year
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“The only lesson you can learn from history is that it repeats itself”
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