yeah, sky will lose a lot of customer to virgin's 20mb broadband and they'll gain extra tv/phone packages from them. Sky will only have their tv to compete with virgin until sky start selling bt infinity which they will be doing but it will be 2015 by the time 2/3rds of britain will have access to bt infinity or atleast their exchange will have been upgraded, not sure if bt have clarifed whether they are 2/3rds will have exchange done or exchange+cabinets.
Sky might have to start giving broadband for less than the £7.50 that they currently charge with their tv packages.
All competition is good for us