Quote:
Originally Posted by HDFootyMan
Amazon spent £200 million to buy Lovefilm. Why spend another few million on Netflix and then spend even more money rebranding and merging the 2 companies (and their related device apps, content delivery networks, streaming rights etc)?
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Because in the UK LoveFilm is
the brand whereas Netflix has the technology. Merge the two and you have a great service that
people know about.