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Originally Posted by HDFootyMan
....which would attact attention from competition authrories worldwide. That would probably be worth it just to see Sky complaining about a UK streaming monopoly.
Amazon spent £200 million to buy Lovefilm. Why spend another few million on Netflix and then spend even more money rebranding and merging the 2 companies (and their related device apps, content delivery networks, streaming rights etc)?
If the merged company was called Netflix then Amazon have just wasted money on a truckload of Lovefilm TV adverts.
I'm not saying it won't happen (what do I know?  ), I just personally think that Amazon have got bigger fish to fry (like their Kindle readers, don't be surprised to see a Lovefilm app for the Kindle Fire).
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Netflex have only just launched, so they do not have much of a streaming monopoly in the UK, also, Lovefilm operates mainly in Europe and Netflex operates in North and South Americas, so there should no no cometition isues there, Even after Netflex/Lovefilm merger, they can still call it Loverfilm over here and Netflex in North America!