Unfortunately these type of ads have been running for years. The lesser daytime digital TV channels have almost wall to wall coverage
From the solitor firms involved it's clearly good business and shows there is money to be made in their fees. One does however wonder how much this has added to all our insurance premiums as I doubt these lawyers come cheap. The encouragement to claim and make mountains out of molehills (nothing wrong in people claiming when there has been a serious injury but I suspect many claims are little more than for "loss of dignity"), promotes our ambulance chasing compensation culture and adds to the beurocracy of health and safety risk assessments that seems to add to red tape.